TUDUNG

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Client 

SEA Hijabi Community

Industry

Fashion

Category

Art Direction, Photography, Illustration, Social Media Strategy

Brief

Take an item of clothing and use photography/ illustration to generate attention on Instagram

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Insight

"What the hijab means to you"

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Creative Proposition

The hijab plays a role in every Muslim woman's life whether it's an important one or not, depends on the person. I chose this kind of imagery and colour palette to better suit the emotions I wanted the audience to feel. I also asked 6 people to answer questionnaires surrounding the hijab and illustrated the participants.

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